"The Dean & Willow experience is created with you and by you.
Our goal is not to help you recreate someone’s idea of what a bride looks like.
Instead we strive to assist you in staying true to yourself; your best self.
After all, you are who he fell in love with."
1. The Beginning
Hooray! You’re engaged! The biggest congratulations to you and your fiancé! Now that you’ve spent endless hours attempting to post the right picture of your gorgeous new rock (to make those middle school mean girls jealous, no doubt), it’s time to begin searching for your gown. We recommend beginning the quest 8-10 months before your big day. Your gown will take about 4-6 months to arrive and we want to ensure enough time for alterations. After all, your gown must be fit for a queen!
2. The Appointment
We are well aware that bridal gown shopping isn’t just shopping; it’s an experience that comes with your best girlfriends for advice, a personal bridal consultant for guidance (and that corseted lacing), and champagne to cheers! Because this day is all about YOU, we want every guest to have our undivided attention. An appointment is the only way to ensure the full 90-minute Dean and Willow experience...champagne and all! So let us pencil you into our calendars!
3. The Gowns
Our collection of gowns has been hand-selected, with a large variety in all colors, sizes, styles, and price ranges. With samples from seven unique and glamorous collections (ranging from $1,500 to $4,500), every bride-to-be has the opportunity to feel like a princess with the confidence of a queen. In a rush? No problem! In addition to our samples, we also have gowns available for purchase off-the-rack. We pride ourselves on selecting fresh, new designs while never letting go of those timeless trends; the gowns even your daughter will wear. Believe us, it’s possible.
4. The Cheers
Okay, girlfriend. You’ve had that “bridal moment” (it exists, we promise). Now what? While your gown is being stitched, laced, and bedazzled, your only job is to plan your wedding! As soon as it arrives on our doorstep, we will contact you! Although we do not provide in-house alterations, we’ve got friends everywhere! Ask us about our Preferred Vendors list!
5. The Glitz and Glamour
Just like our collection of gowns, Dean and Willow accessories have been hand-selected to add just enough glitz and glamour to your overall bridal look. So whether it’s sparkling jewels you need, an enchanting veil, or a delicate belt to add some charm, we’ve got you covered! Best part is, Dean and Willow brides receive a 10% promotion on all accessories. So shop away, lovelies!