Welcome!

"Lustrous tulle, delicate beading, vintage-inspired lace.
And let’s not forget about that glass of bubbly!
These are a few of our favorite things. And we’re certain you’ll agree."

Hello there, gorgeous. Welcome to Dean and Willow. As the newest bridal boutique in beautiful downtown San Mateo, we are here to make your wedding experience unique, effortless, and radiant.

The Dean and Willow bridal experience is created with you and by you. Our goal is not to help you recreate someone’s idea of what a bride looks like. Instead, we strive to assist you in staying true to yourself; your best self. After all, you are who he fell in love with.

From your getting-ready robe to your gorgeous gown (and even on to your romantic wedding night), we make sure you are styled to perfection. Detailed lace, crepe and soft tulle all have a home at Dean and Willow. So bring your girls as your guide; we cannot wait to help you become a Dean and Willow bride!

XOXO, Stephanie Heaton | Owner

Real Talk
“I could not be happier with my experience – Stephanie and Leslie are absolutely lovely, and the shop is exactly what I imagined for my dress adventure! They are fantastic at giving the perfect amount of advice and I truly felt like they were side by side in investing in the right choice for me. Gorgeous shop (and for a Peninsula girl, extra bonus not having to spend time going to San Francisco or San Jose), great selection of beautiful dresses, and a truly personal and supportive experience. Would recommend to anyone and everyone. They’ll support you throughout the process (with cookies and champagne along the way)!”
– Kimberly S.

The Experience

The Dean & Willow bridal experience is created with you and by you. Our goal is not to help you recreate someone’s idea of what a bride looks like. Instead, we strive to assist you in staying true to yourself; your best self. After all, you are who he fell in love with.

Book Online

An appointment is the only way to ensure the full 90-minute Dean & Willow experience…champagne and all! So give us the deets; the who, when, why, and how and let us pencil you into our calendar!